If you are marketing on TikTok, you should be aware of the changes that affect your marketing! We are here to support you with the latest:
#1 AI LABELING OF CONTENT
The platform wants to ensure some transparency for its community as AI generation is booming and not slowing down. Flagging this content can alleviate risks, help with misinformation, and provide a level of control but still leave room for creativity. Creators will be prompted to label their content, but, unfortunately (or fortunately to some), its use is honor system-based. Creators using AI will need to mark their content (but is not required by the platform) as such.
TikTok is measuring it as any content 100% generated using AI from beginning to end (without any human touch) is applicable. While it's optional to label, the platform will remove any videos identified as AI that have not been labeled at their discretion. Our advice is to maintain business integrity and label your content appropriately. Transparency with your audience can go a very long way with trust.
#2 TIKTOK MESSAGING
It's no secret TikTok's lay of the land has been all about the video (viewing, sharing on and off the platform and commenting. Major developments have begun with introduction of social apps and messaging functions.
While messaging has been quite basic in comparison to other platform messaging tool, this newness has created a helps with the needs of businesses seeking to capture sales and leverage leads.
#3 TIKTOK SHOP
This is a substantial new eCommerce opportunity for business owners with products or services. The US now has access to the TikTok Shop, where you can upload product catalogs and sell directly from the App. As a creator, you can now find shops and choose products you want to promote for commission and affiliate relationships.
This mutually beneficial dynamic can drive sales and traffic. The BEST part to us is as a creator - you can see exactly how much you'll earn per sale, which helps to decide if it's worth your time, energy, and effort. This puts the TikTok shop above all other competing platforms. It's made life easier as users engage with your content and commerce; a brand can get more leads and sales this way.
#4 TIKTOK FULFILLMENT